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Central Virginia American Marketing Association
Logo/Identity Contest

Who:
Central Virginia AMA
www.cville-ama.org
info@cville-ama.org

Background:
The Central Virginia AMA is a non-profit organization committed to providing professional development opportunities
and networking for all sectors of the marketing community. Our coverage area spans a wide range in Virginia including
Charlottesville, Harrisonburg, Roanoke, Blacksburg, Lynchburg, and everywhere in between. Our chapter is one of 74
professional chapters throughout the U.S. and Canada, with an International Headquarters (IH) located in Chicago, IL.
While IH has been promising an overall AMA “brand”, the end result is still many years away. That stated, many chapters
have taken it upon themselves to develop a local brand which is unique to their area/membership.

Examples: Richmond AMA, Orange County AMA, San Antonio AMA, Boston AMA, New York AMA

In addition, the Central Virginia AMA is the only group in our area with a focus strictly on marketing.

Project/Objective:
The Central Virginia AMA seeks a new identity unique to its chapter which is reflective of its mission and vision.

Mission:
To be the cutting edge marketing resource for Central Virginia. To provide innovative programming and
networking opportunities to keep our marketing community ahead of the curve.

Vision:
To be the leader for marketing education and networking in the Central Virginia area.

We would like our new logo/identity to portray the following elements about our chapter:
- Innovative
- Friendly
- Fun
- Professional
- Educational (not just networking)
- Our coverage area: Central Virginia (not just Charlottesville)

Audience:
Our audience consists of a diverse group members and non-members who attend events. They span all realms of the
marketing profession including corporate/marketing managers, creative professionals: advertising, graphic/web designers,
as well as the academic community.

Rules for Entry/Submission Details:
- This contest is open to Central VA AMA members ONLY.
- Up to 3 entries per member will be accepted.
- Designs must be created in vector format.
(The winner will be asked to convert the file into RGB and CMYK files for web and print purposes.)
- You may choose to use “Central Virginia AMA” OR “Central VA AMA” in your design.
(Note: Our updated website URL will be centralvaama.org)
- Creative license is yours! Feel free to use any colors, fonts, etc. as you see fit.
- Please submit your entries in RGB format/150 dpi/jpeg format to info@cville-ama.org.
- Deadline: August 15
- Have fun! Contact info@cville-ama.org with questions.

Click here to download a PDF of this document.



Anyone can sign up! Monthly notices will be sent to members and those on our email list. Members receive additional emails about programs and events and messages from the Board.

To learn more about the Central Virginia AMA, membership, and volunteer opportunities, email info@cville-ama.org
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