What: 2010 Marketing Forecast: New Strategies for the New Year
Learn how local marketers from the healthcare, education, non-profit, financial/insurance and travel industries are aligning their branding, advertising and social media strategies.
When: Tuesday, January 12, 2010
Where: City Space on the Downtown Mall
AMA members/$17; Non-Members/$27
RSVP: By January 8 to info@cville-ama.org
Key takeaways:
- Hear from local experts on overcoming marketing challenges and strategically aligning business
- Gain a deeper perspective on changes in consumer behavior to maximize your competitive advantage
- Understand how to deploy resources to get ahead of marketing challenges
Panel discussion moderated by NBC 29 newscaster
Marketing Panelists: Martha Jefferson Hospital, Blue Ridge Area Foodbank, State Farm Insurance, Piedmont Virginia Community College, Charlottesville Albemarle Airport
What: Exclusive Charlottesville screening of: ART & COPY with guest speaker, Kirk Souder
When: Friday, February 12, 2010
7:00 p.m. Reception (members only) with Executive Producer, Kirk Souder
8:00 p.m. Screening and Open Discussion
Where: The Paramount Theatre, Downtown Charlottesville, VA
Tickets may be purchased through the Paramount Theatre at www.theparamount.net
Member/Non-Member Cost: $15 Students: $9
RSVP: By January 8 to info@cville-ama.org
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion. Official selection 2009 Sundance Film Festival, official selection Hot Docs Toronto 2009, winner of best director for a documentary at the Atlanta Film Festival 2009. Brainstorm further at www.artandcopyfilm.com. Director by Doug Pray (HYPE!, SCRATCH), Executive Producers: David Baldwin, Gregory Beauchamp, Kirk Souder, Mary Warlick. U.S.A., 2008, color. Running time: 86 mins.
About Kirk Souder:
Kirk Souder, Executive Producer for Art & Copy, is a Partner and the Executive Creative Director of GMMB, an agency that specializes in cause and advocacy work, including having been one of the lead agencies for Obama for America. Before GMMB, Kirk served as President, ECD of Hal Riney Advertising in San Francisco, and prior to that he was Founder and Creative Partner of
Ground Zero Advertising in Los Angeles. Kirk’s experience spans major brands including Coke, Google, Disney, Sega and Virgin, and causes such as the Environmental Defense Fund, the Anti-Tobacco Initiative for the State of California, and with the Obama administration on the inaugural Call to Service initiative. In his advertising career, Kirk has won every major creative award in the global arena, including Cannes Gold Lions, and CLIOS Best of Show.
About AMA:
The American Marketing Association
(AMA), one of the largest professional
associations for marketers, has 38,000 members
worldwide in every area of marketing. For
over six decades the AMA has been the
leading source for information, knowledge
sharing and development in the marketing
profession. The Central Virginia Chapter
of AMA delivers valuable, monthly programs
to benefit the marketing efforts of area
businesses, organizations and professional
marketers.
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